...The Scotsman has the scoop on Polaroid's latest marketing campaign....hehe....cool...

"Polaroid Uses Sex Dolls and Handcuffs for Valentine Message

By Graham Hiscott, Consumer Affairs Correspondent, PA News

Camera manufacturer Polaroid is risking controversy with a new advertising campaign to be launched tomorrow featuring sex dolls, handcuffs and blindfolds.

Billboards appearing in London have words such as “love” and “be mine” created from photographs of various sex-related objects made to look like individual letters.

The campaign is part of attempts by Polaroid to fight back against competition from rivals to its instant photo technology, such the phenomenally successful digital cameras.

The posters do not include the Polaroid name, but have a website address enabling visitors to send a Valentine message by email or mobile phone using risqué pictures.

“It’s fun stuff,” said Christian Hinchcliffe, from advertising agency Euro RSCG which created the campaign. “It’s hard not offend one section of the population or the other these days.”

by Eric on February 04, 2004 | Comments(2) | Psycho Rants
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Comments so far:

Well sign me up for buying Polaroid products, then! I can always applaud people that take a chance in advertising.

posted by: Helen on February 4, 2004 08:14 AM

I don't get it. They had their day in the sun, why didn't they throw up their white flag ten years ago?

posted by: Key on February 4, 2004 05:41 PM